Lam 2004 , see also Lam 2006 and Koutzogianis et al 2004
SECOND LANGUAGE SOCIALIZATION IN A BILINGUAL CHAT ROOM: GLOBAL AND LOCAL CONSIDERATIONS
Wan Shun Eva Lam
This paper considers how global practices of English on the Internet intersect with local practices of English in the territorial or national sphere in constructing the language experiences of immigrant learners. Using a multi-contextual approach to language socialization, this paper examines the social and discursive practices in a Chinese/English bilingual chat room and how this Internet chat room provides an additional context of language socialization for two teenage Chinese immigrants in the US. Analysis of discourse, interview, and observational data reveals that a mixed-code variety of English is adopted and developed among the focal youth and their peers around the globe to construct their relationships as bilingual speakers of English and Cantonese. This language variety served to create a collective ethnic identity for these young people and allowed the girls to assume a new identity in speaking English that doesn’t follow the social categories of English-speaking Americans versus Cantonese-speaking Chinese in their local American context. This paper makes the case for studying how people navigate across contexts of socialization in the locality of the nation-state and the virtual environments of the Internet to articulate new ways of using English.
Kozinets, Robert 2002
The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities
The author develops “netnography” as an online marketing research technique for providing consumer insight. Netnography is ethnography adapted to the study of online communities. As a method, netnography is faster, simpler, and less expensive than traditional ethnography and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. The author provides guidelines that acknowl- edge the online environment, respect the inherent flexibility and open- ness of ethnography, and provide rigor and ethics in the conduct of mar- keting research. As an illustrative example, the author provides a netnography of an online coffee newsgroup and discusses its marketing implications.
Emerging definitions for the concept of transmediation.
This latest version comes from an article in the Journal of Language and Literacy Education, by authors Eliza Altenderfer, Amanda Doerfler, Erika Poblete, Marissa Williamson, & Vivian Yenika-Agbaw from Penn State.
The following excerpt is taken from page 8.
Transmediation involves a process whereby one’s negotiation with texts is represented in new text forms through other sign systems (Semali, 2002). Semali and Fueyo (2001) note further that it “means responding to cultural texts in a range of sign systems—art, movement, sculpture, dance, music, and so on—as well as in words” (n.p.). These signs become alternative ways of seeing, knowing, and expressing ideas, as is customarily practiced in formal and informal literary/literacy communities (Beach, Appleman, Hynds, & Wilhelm, 2006), enabling students simultaneously to be socially competent readers and to be aware of their surrounding world and its conflicting histories and realities. To Semali (2002), “When students take their understandings from reading a book and consider them in another sign system (or media form) this transmediation experience provides them an alternative perspective and supports them in more complex thinking” (p. 7). Transmediation in this regard encourages multiliteracies (Cope & Kalantzis, 1999; New London Group, 1996), a concept we interpret in this article as one’s ability to read/write/think/challenge and create/reconstruct meanings in a variety of text forms. Furthermore, “Multiliteracies,” the New London Group (1996) posits, “creates a different kind of pedagogy, one in which language and other modes of meaning are dynamic representational resources, constantly being remade by their users as they work to achieve their various cultural purposes” (p. 64). This model of literacy provides opportunities for democracy, especially when readers read with “sociological imaginations,” which allow them to “recognize that all texts are
the products of processes of production in which individuals and groups make specific decisions regarding every symbol, grammar, and design, which influence how we, and our students might see ourselves and the world differently” (Shannon, 2011, p. 33). “
The authors request that you please cite this article as:
Altenderfer, E., Doerfler, A., Poblete, E., Williamson, M., & YenikaAgbaw, V. (2012). Traditional Tales and Literacy: Pre-service Teachers’ Transmediation of “Hansel and Gretel.” Journal of Language and Literacy Education [Online], 8(1), 38-48. Available at ttp://jolle.coe.uga.edu/wp-content/uploads/2012/06/transmediation.pdf
Click here for article.